mert sak | visual designer

Client: KAFT

Campaign Direction & Design: KAFT

Designers: Sezai Mert Sak, Pırıl Sili, Yasin Sınık, Taha Celal Yıldırım, Mert Ercin

Creative Consultancy: Mert Kızılay
 

Project Background

The incredible opportunity to collaborate with a team of immensely talented individuals at PENA for the seventh installment of the 2022 design series has been experienced by me. Working on this project as the layout designer has been found to be an enriching and fulfilling experience. In my role as the layout designer, the important task of making critical decisions pertaining to lenses, camera angles, and camera movements has been entrusted to me. These decisions play a pivotal role in creating captivating and visually stunning animations that truly capture the essence of the project. To bring my ideas to life, Cinema4D, a powerful software that allows intricate and realistic animations to be crafted, is employed by me. With meticulous attention to detail, each animation is meticulously created and refined, ensuring that it aligns with the overall vision and objectives of the project.